Plugs in my cereal

As is my somewhat usual Sunday routine, I went out for grocery shopping this morning. I don't usually look for my cereal to be fortified with irony, but I definitely must give credit to the marketing team at Post Cereals for the ironic absurdity that are Diamond Shreddies.

As I picked up a box of Crispix, I looked over at a little girl in the same aisle, pleading to her mother to pick up a box of Diamond Shreddies instead of the boring old regular Shreddies she had already picked up. I couldn't help but laugh at the brilliance of this marketing gimmick.

For those unaware of Shreddies, it is a fairly wholesome whole wheat breakfast cereal, square shaped, usually served in a bowl with milk. There are variations, such as Frosted Shreddies (not halal), and a chocolate variant. Some top it with fruit or honey.

According to the website, recent advances in cereal technology have allowed them to take Shreddies cereal to a whole new level of geometric superiority. Yes, cereal technology. And geometric superiority. These people are amazing.


That 45^o degree rotation seduced the little girl, who beckoned her mother to select the rotationally advantaged cereal. The mother complied, and off they went down the aisle. The two cereals are exactly the same inside the box, but only one of them would have random consumers writing about them in their oft-neglected blogs.

One taste and you'll wonder how you've been so square for so long. Welcome to the 45th degree. Welcome to Diamond Shreddies country.

Yes, welcome to the 45th degree. Where I can actually write about cereal legitimately.