March 30, 2008

Plugs in my cereal

As is my somewhat usual Sunday routine, I went out for grocery shopping this morning. I don't usually look for my cereal to be fortified with irony, but I definitely must give credit to the marketing team at Post Cereals for the ironic absurdity that are Diamond Shreddies.

As I picked up a box of Crispix, I looked over at a little girl in the same aisle, pleading to her mother to pick up a box of Diamond Shreddies instead of the boring old regular Shreddies she had already picked up. I couldn't help but laugh at the brilliance of this marketing gimmick.

For those unaware of Shreddies, it is a fairly wholesome whole wheat breakfast cereal, square shaped, usually served in a bowl with milk. There are variations, such as Frosted Shreddies (not halal), and a chocolate variant. Some top it with fruit or honey.

According to the website, recent advances in cereal technology have allowed them to take Shreddies cereal to a whole new level of geometric superiority. Yes, cereal technology. And geometric superiority. These people are amazing.

That 45o degree rotation seduced the little girl, who beckoned her mother to select the rotationally advantaged cereal. The mother complied, and off they went down the aisle. The two cereals are exactly the same inside the box, but only one of them would have random consumers writing about them in their oft-neglected blogs.
One taste and you'll wonder how you've been so square for so long. Welcome to the 45th degree. Welcome to Diamond Shreddies country.

Yes, welcome to the 45th degree. Where I can actually write about cereal legitimately.


  1. I'd say this was an April Fool post, 'cept you posted it on 31st March.

    Iz dis fo' reels, dawg? [/end ghetto slang]

  2. I just saw the trailer on the website. The questions the market research guy was asking, so reminds me of The Daily Show.

    At least I think it's the Daily Show. It's been a while since I last watched it...

  3. Haha, I saw the ad for it... my brothers totally fell for it! I'm not a fan of Shreddies anyway, so diamond or square, I couldn't care less :p

    And it's kinda sad that it took diamond Shreddies to get you to post on your blog.

  4. Haha you have to give it to them. That's a pretty smart way to make more money. But I prefer honey nut cheerios and bran :|

  5. iMuslim: Yes, I slacked on my April Fool's Day post this year. I couldn't think of any suitable gag.

    I think you are referring to The Daily Show; it does have a similar style.

    AnonyMouse: Yes, it is sad indeed when I have nothing else to write about other than cereal. Well, I do have other things to write about, but have a lot of higher priorities these days.

    Asmaa: It is smart, indeed. I'm not a Shreddies guy either. I used to love Honey Nut Cheerios, but somehow it makes me feel gross now. I find I'm gravitating too much these days towards boring "adult" cereals.

  6. Tag:

  7. Im some Random Internet Guy, but i have to ask, Frosted Shreddies are haram ?

    Can you provide a Source for this?

    Jazakallah kair bor

  8. Saira: Might follow up on your tag eventually...

    Random Internet Guy: Um, I think they were last I checked. Something obvious like gelatin. But maybe that's not the case any more, I haven't really checked. Thanks for visiting!

  9. Assalaamu'alaykum

    Amusing.... at least on the surface, but it points to very a sad reality.